Meet Simon Griffiths – Co-founder, CEO and the guy who started it all. In 2012, Simon sat on a toilet for 50 hours (yep, 50!) to crowdfund our first production run. (Told you we take sanitation seriously!) His mission? To sell toilet paper that does good. Simon steers our recycled and bamboo ship across nearly 40 countries, ensuring a whopping 50% of our profits are used to help build toilets for those in need. His motto? Doing good is good for business.