You’ve decided to make your bathroom more sustainable, and you’ve narrowed it down to two top contenders: Grove Collaborative and Who Gives A Crap.
Choosing between two reputable, planet conscious toilet paper rolls is a pretty good problem to have. You’ve done your homework so far, but we can take it from here.
Both brands are on a mission to make the world a better place — they just go about it in different ways. We’ve laid out the key differences so you can make the perfect choice for your bum, budget and values.
First, a bit about Grove Collaborative’s bamboo toilet paper
You know Grove Collaborative as the beautifully curated online marketplace for all things natural and sustainable.
From cleaning supplies to personal care products, they bring a wide range of conscious brands together in one convenient spot. As part of their offering, they’ve created their own line of household essentials, which includes their bamboo toilet paper.
Grove Co.’s big promise is to be a one-stop shop for the conscious consumer. They’re a certified B Corp™ and are committed to being 100% plastic neutral, meaning for every pound of plastic they sell, they collect and recycle a pound of plastic waste.
An admirable mission considering that only 9% of all plastic on the planet is recycled.
And a bit about us, Who Gives A Crap
And then there’s us. At Who Gives A Crap, we started with a simple mission: to uncrap the world by making sure everyone has access to clean water and a safe toilet.
That’s why we give 50% of our profits to organisations that improve sanitation for the billions of people who lack access to it.
We believe that doing good should also feel good, which is why we’ve designed our toilet rolls and other household products to be kind to the planet and delightful for your bum. We’re also a certified B Corp™, committed to using materials that don’t contribute to deforestation.
Basically, we’re a toilet paper company with a purpose. Our mums are pretty proud.
The battleground: sheet for sheet comparisons
There’s a lot of good to go around with these two businesses. Let’s take a closer look at how Grove Co. and Who Gives A Crap stack up when you get down to the details.
The materials: what’s actually in the roll?
When it comes to materials, the two brands take different paths.
Grove Co.’s toilet paper is made exclusively from 100% FSC® certified bamboo, with no recycled paper option currently available. Their 3 ply rolls contain 400 sheets each and avoid PFAS, BPA, pesticides and chlorine bleach — all chemicals you don’t want near your sensitive bits.
At Who Gives A Crap, all our tissue products are FSC® certified and we believe in providing options. We have our suuuper soft, premium 100% bamboo roll alongside our 100% recycled toilet paper (using post-consumer recycled fibres). Both are 3 ply and responsibly sourced, free of harmful chemicals and come in double-length rolls: 370 sheets for bamboo and 385 sheets for recycled. Just like Grove, we keep the nasty stuff away from your sensitive bits - our rolls are made without BPA or chlorine bleach, and we ensure there are no added PFAS.
The main difference: Grove focuses solely on bamboo. We give you a choice. Bamboo fibres and recycled content are both snazzy alternatives to traditional toilet paper products that help you reduce your carbon footprint. And the best part? We let you decide which material suits your bum.
The fine print: cost and convenience
Both brands offer subscription models, but with different approaches.
Grove operates on a membership model where you can add their 24 pack of bamboo rolls (which comes as three boxes of eight) to a recurring order of other household goods. At its regular price of $29.99 USD, the cost works out to about $0.31 USD per 100 sheets.
Since Grove Co is a large marketplace, you can add cleaning supplies, hand soap, laundry detergent and other essentials, with delivery frequencies ranging from monthly to every six months.
Who Gives A Crap focuses on a simple set-and-forget subscription. Our 24 pack of 100% bamboo rolls costs $49 USD (about $0.55 USD per 100 sheets), while our 24 pack of 100% recycled TP costs $42 USD (about $0.45 USD per 100 sheets). Plus, customers get $15 off their first subscription order!
The main difference: Grove provides a bundled shopping experience, while Who Gives A Crap offers a dedicated subscription with multiple options and a nice little discount to help you get rolling.
Quality and feel: the important bum test
No toilet paper comparison is complete without considering quality and feel. Grove Co.’s rolls are known for their softness and strength. Who Gives A Crap is also famous for our quality (if we do say so ourselves), offering cushy 3 ply rolls for both our recycled toilet paper and bamboo options.
We’ve worked hard to create a planet conscious roll that feels luxurious, so your bum won’t know the difference (but the earth will). While both brands deliver a quality wipe, we pride ourselves on making sustainability feel a little, well, fancy.
The difference: This one’s up to your bum.
The bigger picture: social and environmental impact
Looking at the broader mission reveals the most significant distinction between the two B Corps™.
Grove Co.’s primary impact initiative is their commitment to plastic neutrality, focusing on the recovery and recycling of plastic waste.
Who Gives A Crap has a direct social cause: donating 50% of profits to WASH (water, sanitation, and hygiene) projects worldwide. To date, our amazing customers have helped us donate over $14 million USD to help change lives.
The main difference: Both models create positive change, but they target different global issues — plastic waste versus the sanitation crisis.
Conclusion — which company is the perfect fit for you?
Let’s be clear: choosing either Grove Collaborative or Who Gives A Crap is a great step towards a more sustainable home. You’re casting a vote for a better way of doing business, and that’s something to feel chuffed about.
Choose Grove if... you love the idea of a one-stop shop for all your household needs, and you’re passionate about reducing plastic waste.
Choose Who Gives A Crap if... your main goal is to make the biggest social impact with your purchase, you appreciate having a choice between bamboo and recycled toilet paper, and you want those premium, cushy rolls delivered to your doorstep.
The best choice comes down to your personal priorities, so take stock of what you’ve learned here and start shopping.
Want to get rolling with Who Gives A Crap? Help change the world from the comfort of your toilet!