You’ve decided to make your bathroom more sustainable, and you’ve narrowed it down to two top contenders: Grove Collaborative and Who Gives A Crap.
Choosing between two reputable, eco-friendly toilet rolls is a pretty good problem to have. You’ve done your homework so far, but we can take it from here.
Both brands are on a mission to make the world a better place — they just go about it in different ways. We’ve laid out the key differences so you can make the perfect choice for your bum, budget and values.
First, a bit about Grove Collaborative
You know Grove Collaborative as the beautifully curated online marketplace for all things natural and sustainable.
From cleaning supplies to personal care products, they bring a wide range of conscious brands together in one convenient spot. As part of their offering, they’ve created their own line of household essentials, which includes their bamboo toilet paper.
Grove Co.’s big promise is to be a one-stop shop for the conscious consumer. They’re a certified B Corp™ and are committed to being 100% plastic neutral, meaning for every pound of plastic they sell, they collect and recycle a pound of plastic waste.
An admirable mission considering that only 9% of all plastic on the planet is recycled.
And a bit about us, Who Gives A Crap
And then there’s us. At Who Gives A Crap, we started with a simple mission: to uncrap the world by making sure everyone has access to a clean and safe toilet.
That’s why we give 50% of our profits to organisations that improve sanitation for the billions of people who lack access to it.
We believe that doing good should also feel good, which is why we’ve designed our loo rolls and other household products to be kind to the planet and delightful for your bum. We’re also a certified B Corp™, committed to using materials that don’t contribute to climate change and deforestation.
Basically, we’re a toilet paper company with a purpose. Our mums are pretty proud.
The battleground: sheet for sheet comparisons
There’s a lot of good to go around with these two businesses. Let’s take a closer look at how Grove Co. and Who Gives A Crap stack up when you get down to the details.
The materials: what’s actually in the roll?
When it comes to materials, the two brands take different paths.
Grove Co.’s toilet paper is made exclusively from 100% FSC-certified bamboo, with no recycled paper option currently available. Their 3 ply rolls contain 400 sheets each and avoid PFAS, BPA, pesticides and chlorine bleach — all chemicals you don’t want near your sensitive bits.
At Who Gives A Crap, we believe in providing options. We carry our extremely soft, premium 100% bamboo roll alongside our eco-friendlist 100% recycled toilet paper (using post-consumer recycled fibres). Both are 3 ply and sustainably sourced, free of harmful chemicals and come in double-length rolls: 370 sheets for bamboo and 385 sheets for recycled.
The main difference: Grove focuses solely on bamboo, whilst we give you a choice. Bamboo and recycled fibres are fantastic alternatives to traditional toilet paper, and we let you decide which material best suits your bum.
The fine print: cost and convenience
Both brands offer subscription models, but with different approaches.
Grove operates on a membership model where you can add their 24 pack of bamboo rolls (which comes as three boxes of eight) to a recurring order of other household goods. At its regular price of $32.97, the cost works out to about $0.34 per 100 sheets.
Since Grove Co is a large marketplace, you can add cleaning supplies, hand soap, laundry detergent and other essentials, with delivery frequencies ranging from monthly to every six months.
Who Gives A Crap focuses on a simple set-and-forget subscription. Our 24 pack of 100% recycled TP costs $42 (about $0.45 per 100 sheets), while our 24 pack of 100% bamboo rolls costs $49 (about $0.55 per 100 sheets). First-time customers receive $15 off their order because we all love a good discount.
The main difference: Grove provides a bundled shopping experience, while Who Gives A Crap offers a dedicated subscription with multiple product tiers and a great introductory offer.
Quality and feel: the important bum test
No toilet paper comparison is complete without considering quality and feel. Grove Co.’s rolls are known for their softness and strength. Who Gives A Crap is also famous for our quality, offering a cushy 3 ply design for both our recycled and bamboo options.
We’ve worked hard to create an eco-friendly roll that feels luxurious, so your bum won’t know the difference (but the planet will). While both brands deliver a quality product, we pride ourselves on making sustainability feel indulgent.
The difference: This one’s up to your bums.
The bigger picture: social and environmental impact
Looking at the broader mission reveals the most significant distinction between the two B Corps™.
Grove Co.’s primary impact initiative is their commitment to plastic neutrality, focusing on the recovery and recycling of plastic waste.
Who Gives A Crap has a direct social cause: donating 50% of profits to WASH (water, sanitation, and hygiene) projects worldwide. To date, our amazing customers have helped us donate millions of dollars to help change lives.
The main difference: Both models create positive change, but they target different global issues — plastic waste versus the sanitation crisis.
Conclusion — which company is the perfect fit for you?
Let’s be clear: choosing either Grove Collaborative or Who Gives A Crap is a fantastic step towards a more sustainable home. You’re casting a vote for a better way of doing business, and that’s something to feel great about.
Choose Grove if... you love the idea of a one-stop shop for all your household needs, and you’re passionate about reducing plastic waste.
Choose Who Gives A Crap if... your main goal is to make the biggest social impact with your purchase, you appreciate having a choice between bamboo and recycled TP, and you want those premium, cushy rolls on delivered to your doorstep.
The best choice comes down to your personal priorities, so take stock of what you’ve learned here and start shopping.
Want to roll with Who Gives A Crap? Start changing the world from the comfort of your loo.