FOR IMMEDIATE RELEASE

You may notice our content is looking uh, a little furrier than usual. Cat’s out of the bag. Or rather, wombat’s out of the burrow…

We’re so excited to announce our first ever official mascot.

Meet Leslie, the Who Gives A Crap wombat.

“Wait back up, you guys have a mascot?”

You read that right! McDonald’s has Ronald, Pringles has Julius Pringles (did you know the man on the can has a name?) and Frosted Flakes has Tony the Tiger. While we’re not a fast food company or fancy cornflakes, we wanted in on the mascot fun.

Plus every other toilet paper company has a super cuddly mascot. And while wombats may not be the cuddliest, there’s a lot we love about them.

“So, why a wombat?”

Have you seen any wombats lately? Not only are they one of the most underrated animals native to Australia, they’re also furry, funny, and not afraid of a little flatulence. They’re an animal after our own hearts… and bottoms.

They’re basically small bears that live in burrows and poop in cubes. That’s right, cubes! We Googled it. It’s shaped this way so they can mark their territory on things like logs or rocks, without their poop rolling off. Simply genius!

Plus, did you know they use their butts as their main form of defence? When they’re feeling threatened, they’ll dive headfirst into their burrows and use their butt as a shield. A few scratches and bites won’t hurt them either, as their bottoms are mainly made of cartilage. And if they’re really REALLY mad, they’ve even been known to squish a predator’s skull with their behinds. That’s one tough butt.

They also use their butts to let their fellow wombats know when they’re in the mood – biting each other’s bottoms is how they say “the kids are finally asleep and I don’t have any early morning meetings tomorrow”. Wink wink.

Plus, all the Labrador puppies were taken.

“Can I see him?”

Sure! Get a good look at him on our newest packaging here.

“Can I pet him?”

Tempting I know, but we’d strongly advise against it. You see, unlike our toilet paper, wombats are not as soft as they look. They’re kinda scruffy. And will probably barge right into you and forget to say sorry.

“How do I get more wombat in my life?”

You can find our wombat napping, eating grass, or taking over our Twitter. Most wombats don’t even know how to spell “Twitter,” but ours has a typing speed of 103 WPM! And is definitely not just one of our copywriters who hasn’t shaved her legs in a few months.