Considering a switch to more sustainable loo paper? You’ve likely heard of Cheeky Panda and Who Gives A Crap — two heavyweights bringing their eco-friendly toilet paper game to the mat. 

These two both have cheeky names and strong brand personalities, but that’s not nearly as important as how they treat your bum in the moment of (toilet) truth. There's no need to wonder how these eco-warriors measure up, because we've done the research and crunched the numbers for you below. 

Shoppers want to know: Is Cheeky Panda toilet paper good?

Cheeky Panda, founded in 2016, is a B Corp™ recognised for its sustainable bamboo products. Their MVP is the “Silky Soft Bamboo Toilet Paper,” which comes in 24 or 48 packs and a 200 sheet count. 

They also offer double length, unbleached and quilted soft options. Their 3 ply rolls are FSC® certified, PFAS free and certified vegan.

Buyers love the toilet paper’s softness, thickness and strength. Cheeky Panda customer reviews emphasise durability and comfort, noting that the toilet paper does not leave dust behind or irritate sensitive skin.

Sadly, they don’t offer recycled toilet paper, another planet friendly favourite that beats bamboo for its environmental properties. Other downsides buyers cite are the small size of most rolls and negative delivery experiences.

How much does Cheeky Panda cost? 

The “Double Length Bamboo TP” — most comparable to Who Gives A Crap’s bamboo TP — comes in packs of 12 or 48, costing £22 and £48 respectively. 

Because Cheeky Panda’s double length version holds 380 sheets per roll, you’d pay 0.26p per 100 sheets and £1 per roll for the largest pack. Buyers looking for a happy medium with a 24 pack are out of luck, though. 

What is Cheeky Panda’s social responsibility and mission?

Cheeky Panda’s admirable mission is to combat climate change by reducing carbon emissions, minimising plastic use, and conserving trees. 

They partner with The World Land Trust to offset their carbon emissions and donate funds to conservation work, habitat restoration and reforestation. 

Using bamboo — a fast-growing, sustainable resource — to help the planet? We know a thing or two about that. 

Comparing Cheeky Panda vs Who Gives A Crap loo rolls

It’s the moment you’ve all been waiting for: the head to head. How do these cleverly named companies stack up against one another? 

Toilet paper material

Just like Cheeky Panda, Who Gives A Crap sells premium, cushy bamboo TP rolls that are as soft as they are strong. However, we also offer something Cheeky Panda doesn’t: 100% recycled toilet paper with 400 sheets per roll. 

Both options are FSC® certified and fantastic champions for the planet, but recycled rolls have an edge as the slightly more eco-friendly option overall. Why, you ask?  They require a little less energy to transform into the gentle rolls you use every day.

One point in our favour for offering more sustainable alternatives. 

Toilet paper quality

Who Gives A Crap toilet tissue is durable and bum friendly, just like Cheeky Panda’s. Customers love it for its strength, absorbency and flushability. 

Both brands make strong loo rolls designed to disappear without a trace. The great news is, you don’t have to sacrifice comfort when using tree free rolls. Bamboo sheets feel just like the regular stuff, minus the deforestation. 

We’ll call the quality comparison a tie between these two companies, but they’re an undeniable win for Mama Earth. 

Toilet paper cost

Who Gives A Crap bamboo and recycled loo paper come in packs of 24 and 48. Comparing the large packs of double length bamboo TP, Cheeky Panda and Who Gives A Crap both charge £48, or £1 per roll. 

Because Who Gives A Crap bamboo TP has 370 sheets per roll, it costs 0.27p per 100 sheets compared to Cheeky Panda’s 0.26p. (Psst…but remember our 100% recycled loo paper takes the cake at 0.23p per 100 sheets.)

Thanks to slightly longer rolls and a little more surface area per sheet, Cheeky Panda squeezes out a point on pricing by a tissue thin margin.

Which toilet paper company has a stronger mission?

Both companies hold B-Corp™ certifications, offering sustainable loo rolls that give traditional options a run for their money. However, Cheeky Panda has an 87.2 impact score, barely meeting the 80 point threshold required. 

Who Gives A Crap holds an impact score of 125.5, stemming from our donation business model, conservation efforts, and community outreach. This mission — to ensure everyone in the world has access to clean water and a toilet — is much clearer than Cheeky Panda’s. 

Plus, our commitments to positive impact are wayyyy more substantial. (Humble brag.) Yes, Cheeky Panda gives to nonprofits, but Who Gives A Crap donates 50% of profits to carefully chosen impact partners that make a real difference. 

Folks, this one’s not even close. Who Gives A Crap’s crystal clear mission, laser focus on impact and sky high sustainability rating make us the undeniable winner here. 

Which brand takes the crown?

*Note: The pricing comparisons from this section are accurate at the time of writing in April 2025.

**The largest pack of double-length bamboo rolls offered by Cheeky Panda and Who Gives A Crap are used for this calculation.

Conclusion – What’s the best TP for your loo?

Both companies outperform their traditional toilet paper counterparts, giving your bum and the environment something to cheer about. 

While Cheeky Panda shines for its array of bamboo toilet paper offerings, Who Gives A Crap takes the prize for a clear mission and commitment to real impact.

In the world of toilet paper with a purpose, Who Gives A Crap is leading the charge by donating 50% of profits to clean water initiatives. That's the kind of dirty work we can all get behind.

The right toilet tissue for you depends on your priorities. But if you’re looking for more sustainable options, a stronger commitment to social responsibility and greater environmental impact, Who Gives A Crap is your best bet. 

Roll on over to our UK Collections to make a purchase you can feel good about.