Who Gives A Crap is on a mission to help the world, one toilet at a time.

At the heart of everything we do is a simple idea: good products can lead to great change. By donating 50% of our profits to help provide clean water and sanitation, We’re transforming everyday essentials into a tool for meaningful change.

What happens when a company is upfront about making a positive impact? More than you’d think. It’s not just about contributing to charitable causes — it’s about building trust, inspiring change, and proving that businesses can do better. 

Together, we’re working to flush away resource inequality to create a brighter and healthier future for all.

Radical transparency wipes away concerns

We believe that transparency is the foundation of meaningful change. It’s why we’re proud to be transparent about donating 50% of our profits to non-profit organisations and share exactly where those donations are making an impact every year. It’s our way of staying accountable — to ourselves, to our partners and to the communities we serve.

Who Gives A Crap’s transparent commitment to helping the environment drives everything we do, from designing eco-friendly products to creating positive ripple effects in industries across the globe. By keeping things open and honest, we’re building trust, sparking engagement and proving that businesses can prioritise people and the planet while still doing good.

Improves living conditions for the world

At Who Gives A Crap, we believe access to clean water and safe sanitation is a basic human right. Yet, there are still 1.7 billion people in the world who lack access to basic sanitation facilities. That’s billion, with a B — as in: bummer. It’s why we’re dedicated to helping impact the planet and its people by making sure everyone has access to a toilet in our lifetime.

Providing access to clean water and toilets isn’t just about convenience, it’s about survival. Proper sanitation prevents disease, manages waste and lays the foundation for thriving communities. It’s simple, effective and changes lives.

Accelerates growth and opportunity to do good for people and the planet

Saving the planet won’t happen overnight. For a project this massively important, it’s going to take the collective dedication of governments, individuals and especially industries — from purpose-driven companies getting behind social causes and non-profits to creating eco-friendly products that drive positive change. 

And many consumers are here for it — with two out of five saying they’re more likely to support brands that donate to non-profits, according to a recent survey from YouGov. 

By donating 50% of our profits to clean water and sanitation projects, we aim to lead by example — creating a blueprint for other purpose-driven companies to follow by prioritising people and the planet. This kind of action doesn’t just make a difference for those in need. It inspires consumers and businesses alike to raise the bar on giving back. Win-win!

The bandwagon effect - Monkey see, monkey do

Our donation commitment highlights how businesses can do more than just make products — they can make a difference. It’s inspiring to see more companies jump on the bandwagon, proving that generosity isn’t just good for the planet — it’s good business, too.

When you make positive social and environmental impacts a part of your business, it helps to build trust, boost morale and create lasting change. We believe that giving to non-profit organizations as part of a company’s business model helps create ripples across industries. And that’s an eco train we can all get on board. Toot toot!

Conclusion — Choose a company that gives

Companies that donate a portion of their profits aren’t just making a difference, they’re setting a new standard for what good business looks like. Efforts like providing clean water and toilets to underserved populations don’t just change lives, they show what’s possible when companies lead with purpose.

This kind of leadership is contagious. Finding impactful causes focused on environmental or social justice has become a priority for many businesses that want to create change. It’s a win for employees, customers and the planet. 

Consumers want to support brands making a tangible impact. That's why, with charitable donations and a collection of eco-friendly products, Who Gives A Crap is an easy choice for households that want to feel good about doing good.