You found a recycled toilet tissue brand you could live with, and you’ve been dutifully buying it ever since. It’s become a habit, the default choice in your weekly shop. But every now and then, you find yourself wondering… is this as good as it gets?
It’s happened: you’re officially in a toilet roll rut.
Breaking up with your brand is hard, but there are softer, stronger options coming your way. We’ve rounded up some of the best two ply toilet paper in the recycled sphere to see if it’s time for you to consciously uncouple from your current TP.
First, why is recycled toilet paper worth it?
Making the switch to recycled toilet tissue is one of the easiest ways to reduce your environmental footprint.
Every time you choose a recycled roll, you’re helping to save trees, reduce landfill waste and conserve precious resources like water and energy that are used to make traditional toilet paper from virgin pulp.
If you need a full refresher on recycled toilet paper (or want help convincing your friends and family that it’s safe and sanitary), use this handy guide.
The 2 ply recycled toilet tissue showdown
We’ve rounded up the best brands from the supermarket aisles to see how they stack up.
To give these brands a fair shake, we focused on the factors that come into play when choosing your preferred rolls:
Feel and function: How soft is it, and does it hold up during use?
Eco credentials: What’s the post consumer recycled content percentage?
Lint control: Does it leave a trail of bum breadcrumbs behind?
Value and availability: A quick look at its general affordability and where you can find it.
Without further ado, it’s time for the main event.
Seventh Generation 100% Recycled Bath Tissue
As an established eco supermarket brand, Seventh Generation is a company many people trust.
Feel and function: Reviews are famously mixed. Some users swear by it, while others find the sheet texture to be thin and occasionally rough.
Eco credentials: Thumbs up for being FSC® certified, and using 100% recycled fibres. However, it typically comes packaged in plastic wrap, which may be a drawback for those trying to reduce waste.
Lint and dust control: Generally scores well here, with most users reporting a clean, lint free experience.
Value and availability: Widely available in most supermarkets and online, usually in 12 or 24-roll packs. It's a reliable and accessible option.
The bottom line — it gets the job done, but "plush" isn't a word you hear often.
Trader Joe’s Bath Tissue
Trader Joe's has been a staple in the affordable recycled TP market for well over a decade, developing a cult following for its no-frills approach.
Feel and function: This is the definition of a "love it or hate it" roll. Some shoppers find it perfectly soft and strong for the price, while other online reviews compare it to sandpaper.
Eco credentials: Made with 80% post-consumer recycled content, these rolls are both FSC® and Rainforest Alliance certified. Like most store brands, it's sold in plastic packaging.
Lint and dust control: A surprise winner in this category. Users frequently praise it for having impressively low lint.
Value and availability: Excellent value, but you can only get it at Trader Joe's. It's typically sold in a 6-pack of double rolls.
The bottom line — it's not winning any luxury awards, but its fans are fierce.
365 by Whole Foods Market 100% Recycled Toilet Paper
As Whole Foods' in house brand, 365 has been on shelves since the 2000s, serving shoppers who want to grab their TP with their organic kale.
Feel and function: It's known for being strong and reliable. While some find these rolls perfectly acceptable, some reviews mention that they are on the stiffer side.
Eco credentials: Strong marks here, with 80% post-consumer recycled material and FSC® certification.
Lint and dust control: Gets high praise for being a clean, no dust and lint free option.
Value and availability: Readily available at Whole Foods and through Amazon’s grocery delivery service, typically in 6 or 12 packs.
The bottom line — it sits at a higher price point compared to the others on the list, but that’s not a deal breaker for many Whole Foods shoppers.
Marcal 100% Recycled Toilet Paper
An old school brand that has been in the recycled paper game for decades, Marcal has been working with recycled content long before it was cool.
Feel and function: It's functional and gets the job done, but users frequently describe it as thin and rough.
Eco credentials: Its standout feature is that the Green Seal certified rolls are individually wrapped in paper, reducing plastic waste and keeping the spare rolls clean.
Lint and dust control: It's clean, virtually lint free paper is a definite plus.
Value and availability: Typically sold in bulk packs of 48 rolls or more at office supply stores or online, making it an affordable choice.
The bottom line — points for being the oldest recycled TP company on the list, but some don’t enjoy Marcal’s industrial vibes.
Everspring by Target 100% Recycled Bath Tissue
As Target's own eco-conscious line, Everspring offers convenience and appealing, minimalist packaging since launching in 2019.
Feel and function: For a store brand, Everspring gets surprisingly positive reviews on softness and strength. Many users feel it's a great balance, holding up well without feeling like cardboard.
Eco credentials: It's FSC ® certified and, like its store brand siblings, it comes packaged in plastic.
Lint and dust control: Another strong performer in the low lint category, keeping your bum and bathroom surfaces clean.
Value and availability: Typically found in 12 or 24 packs, the primary advantages are convenience and price.
The bottom line — it’s an affordable option that folks love to grab during a Target run.
Levelling up to a higher ply count for more comfort
You’ve seen what the 2 ply store brands have to offer, and there are some solid choices out there. But what if your bum is craving a premium, extra layer without compromising on your sustainability values?
Who Gives A Crap to the rescue.
Our FSC® certified 100% recycled rolls have a 3 ply advantage — meaning they’re not only stronger but also have a comfier feel. Customers love that our toilet paper is soft and scrunchable, while also being free from inks, dyes and scents.
No store runs needed either — we have a convenient online subscription, so you’ll never run out.
And the best part? A whopping 50% of our profits are donated to global sanitation initiatives. Shopping with us makes a big impact far beyond saving forests and lowering your carbon footprint. (Though we love those things for you, too.)
Conclusion — Which brand gets a coveted seat on your bathroom shelf?
Now that the showdown’s over, it’s time to choose where your recycled toilet tissue loyalties lie.
While there are many 2 ply options on the market, they often come with trade-offs in softness, strength or convenience. We don’t think you should settle or make sacrifices, because ultimately, there are toilet paper companies that deliver on all fronts.
Stop searching and start enjoying a toilet paper that’s good for the planet, great for people and feels amazing on your bum. Give our 3-ply recycled rolls a try and feel the difference.
BTW, if these sheets don’t feel great on your cheeks, take advantage of our money back guarantee. It doesn’t happen often, but we got you just in case.