We all make snap decisions every day: hitting the snooze button (just one more time), deciding what to grab for lunch, replaying that new song you love.
Most of these choices are easy, almost automatic. But others aren’t so simple.
One quick search and you’ll find there are tons of bamboo toilet paper brands to choose from. Deciding which one does the most good for your bathroom and the planet? That takes a bit more brain power.
Today, we’re comparing rolls from Save Trees and Who Gives A Crap. So let's get to the bottom of it and see which of these planet conscious toilet paper brands is the right choice for your bum.
What’s there to know about Save Trees (formerly Cloud Paper)?
First up is Save Trees, a brand you might know by its previous name, Cloud Paper, which was founded in 2019. After rebranding to Save Trees in 2024, they've continued their mission to make a soft, strong and sustainable bamboo toilet paper.
Their offering is pretty straightforward: 3 ply, 100% bamboo rolls sourced from FSC® certified, responsibly managed forests.
Each roll has 300 sheets and is made without PFAs, added scents, or pesticides, using an Elementally Chlorine-Free (ECF) bleaching process. All orders are plastic free and come in a 100% post-consumer recycled box. You can opt for a 24 or 80 roll toilet paper pack or explore one of their bundled options. Buuuuuut, not so fast…
What’s the deal with Who Gives A Crap?
And then there’s us. Hi, we’re Who Gives A Crap.
We’ve been in the business of making toilet paper that does good since 2012. We started with a mission to ‘Uncrap The World’ by making products that are kind to the planet while also donating 50% of our profits to improve global sanitation.
While we’re famous for our super soft, 3 ply bamboo toilet paper, we also make a 100% recycled paper option that uses (even) less water and less energy to make. We believe that whether you choose bamboo or recycled toilet paper, you shouldn’t have to sacrifice quality.
Over the years, we’ve expanded our range to include kitchen and household items (think: sustainable paper towels, facial tissues and more) so our amazing customers (that’s you!) can spread goodness to every household space. And according to our reviews, they think we’re doing a pretty good job. (Thanks!)
Toilet paper costs: Save Trees vs Who Gives A Crap
Let’s talk numbers – because getting premium bamboo toilet paper shouldn’t break the bank. When you’re stocking up for the family or just making sure you never run out, the cost per 100 sheets is where the real value lies.
Since Save Trees and Who Gives A Crap both have a 24 toilet paper pack, we’ll compare those costs:*
Save Trees: toilet paper cost (24 pack)
Price: $54.99 USD
Cost per roll: $2.29 USD
Sheets per roll: 300
Price per 100 sheets: $0.76 USD
Who Gives A Crap: bamboo toilet paper cost (24 pack)
Price: $49.00 USD
Cost per roll: $2.04 USD
Sheets per roll: 370
Price per 100 sheets: $0.55 USD
As you can see, Who Gives A Crap gives you more sheets per roll — and offers these super long rolls at a better price without compromising on quality.
*Note: Prices in USD. Analysis is based on cost at time of publication in April 2026.
A look at how these companies give back
Both companies are dedicated to making a positive impact, but we go about it in different ways.
Save Trees has partnered with One Tree Planted — planting one tree for every customer review they receive and five trees for every customer referral. It’s great to see a company contributing directly to reforestation efforts, but hopefully, they decide to broaden their tree planting reward system beyond customer reviews and referral activities.
Here at Who Gives A Crap, our social impact is at the core of everything we do. We donate 50% of our profits to organisations that improve access to clean water, sanitation and hygiene around the world. It’s a model that has allowed us to donate millions of dollars to date and make a real difference in people's lives.
Comparison verdict: Deciding on the best brand for your bottom
So, how do you choose? Let’s break it down.
Save Trees offers a quality, 3 ply bamboo product with a simple environmental give back program. Their rebranding from Cloud Paper shows they’re evolving, and their commitment to planting trees deserves a pat on the bum.
Who Gives A Crap comes out ahead on several fronts. (If we may say so ourselves.) Our bamboo toilet paper outperforms Save Trees in terms of price and affordability. Plus, our individual rolls have more sheets (370 vs 300), so they’ll last you longer. We also offer a bigger variety of options, including both bamboo and recycled toilet paper, giving you the power to choose what best fits your eco-values.
And while both companies have FSC® certification, Who Gives A Crap is also a certified B Corp™! In other words, we are verified as meeting B Lab’s integrated social, environmental, and governance standards. Cue applause!
Conclusion – You can save so much more than trees with Who Gives A Crap
Both Save Trees and Who Gives A Crap are excellent choices if you’re looking for bamboo toilet rolls.
But there can only be one winner: us! For the best value, the most variety and a cause that supports global sanitation initiatives, the choice is clear.
With Who Gives A Crap, you’re not just saving trees, you’re creating change around the world. And we bet our bums you give a crap about that.
Shop our bathroom collection here.