We all make snap decisions every day: hitting the snooze button (just one more time), deciding what to grab for lunch, replaying that new song you love.
Most of these choices are easy, almost automatic. But others aren’t so simple.
One quick search and you’ll find there are tons of bamboo toilet paper options to choose from. Deciding which one does the most good for your bathroom and the planet? That takes a bit more thoughtfulness.
We’ve got our eyes set on comparing rolls from Save Trees and Who Gives A Crap today. Let's get to the bottom of it and see which brand is the right choice for your bum.
What’s there to know about Save Trees (formerly Cloud Paper)?
First up is Save Trees, a brand you may know by its previous name, Cloud Paper, which was founded in 2019. After rebranding to Save Trees in 2024, they've continued their mission to provide a soft, strong and sustainable bamboo toilet paper.
Their offering is straightforward: 3 ply, 100% bamboo rolls sourced from FSC® certified, responsibly managed forests.
Each roll contains 300 sheets and is made without PFAs, added scents, or pesticides, using an Elementally Chlorine-Free (ECF) bleaching process. All orders are plastic free, arriving in a 100% post-consumer recycled box. Customers can opt for a 24- or 80-roll toilet paper pack or explore one of their bundled options.
What’s the deal with Who Gives A Crap?
And then there’s us. Hi, we’re Who Gives A Crap.
We’ve been in the business of making toilet paper that does good since 2012. We started with a mission to uncrap the world by making products that are kind to the planet and donating 50% of profits to improve global sanitation.
While we’re famous for our super-soft, 3 ply bamboo toilet paper, we also offer a 100% recycled paper option for those who want to be extra eco-friendly. We believe that whether you choose bamboo or recycled, you shouldn’t have to sacrifice quality.
Over the years, we’ve expanded our offerings to include kitchen and household items (think: sustainable paper towels, facial tissues and more) so our amazing customers can spread the goodness to every space in their homes. According to our reviews, they think we’re doing a pretty good job.
Toilet paper costs: Save Trees vs Who Gives A Crap
Let’s talk numbers. Because getting premium bamboo toilet paper shouldn’t break the bank. When you’re stocking up for the family or just making sure you never run out, the cost per 100 sheets is where the real value lies.
Since Save Trees and Who Gives A Crap both have a 24 toilet paper pack*, we’ll compare those costs:
Save Trees: toilet paper cost (24 pack)
Price: $54.99
Cost per roll: $2.29
Sheets per roll: 300
Price per 100 sheets: $0.76
Who Gives A Crap: toilet paper cost (24 pack)
Price: $49.00
Cost per roll: $2.04
Sheets per roll: 370
Price per 100 sheets: $0.55
As you can see, Who Gives A Crap gives you more sheets per roll — and offers these super long rolls at a better price without compromising on quality.
*Note: Price analysis is based on cost at time of publication in June 2025.
A look at how these companies give back
Both companies are dedicated to making a positive impact, but we go about it in different ways.
Save Trees has partnered with One Tree Planted — planting one tree for every customer review they receive and five trees for every customer referral. It’s great to see a company contributing directly to reforestation efforts, but hopefully, they decide to broaden their tree planting reward system beyond customer reviews and referral activities.
Here at Who Gives A Crap, our social impact is at the core of everything we do. We donate 50% of our profits to organisations that improve access to clean water, sanitation, and hygiene around the world. It’s a model that has allowed us to donate millions of dollars to date and make a real difference in people's lives.
Comparison verdict: Deciding on the best brand for your bottom
So, how do you choose? Let’s break it down.
Save Trees offers a quality, 3 ply bamboo product with a simple environmental give back program. Their rebranding from Cloud Paper shows they’re evolving, and their commitment to planting trees is commendable.
Who Gives A Crap comes out ahead on several fronts. Our toilet paper outperforms Save Trees in terms of price and affordability. Plus, our rolls hold more sheets (370 vs 300), which means they’ll last you longer. We offer a wider variety, including both bamboo and recycled options, giving you the power to choose what best fits your eco-values.
And while both companies have FSC® certification, Who Gives A Crap is also a certified B Corp™. That means we meet the highest standards of verified social and environmental impact, governance and accountability.
Conclusion – Save trees and so much more with Who Gives A Crap
Both Save Trees and Who Gives A Crap are excellent choices for the shopper looking for bamboo toilet paper.
But the further we unravelled these two companies, the clearer their differences became. For the best value, the most variety, and a cause that supports global sanitation initiatives, the choice is clearer than a freshly flushed bowl.
You’re not just saving trees with Who Gives A Crap — you’re creating change around the world. And we bet our bums you give a crap about that.
The sustainable revo-loo-tion starts in the throne room. Shop our bathroom collection here.