In a world where we're all trying to save the planet (and our bums), how do you decide when it comes to two reputable eco toilet paper companies like Naked Paper (formerly Naked Sprout) and Who Gives A Crap? 

As the UK’s sustainable toilet paper market grows, these two brands have rolled to the front of the pack. Let’s see how a 'naked' approach compares to our toilet-building mission at Who Gives A Crap. 

Find out who reigns supreme in this sustainability showdown, eliminating any confusion around quality, price, social impact, and more. 

What should shoppers know about Naked Paper (formerly Naked Sprout) toilet rolls? 

Naked Paper (formerly Naked Sprout) creates eco-friendly bathroom products with minimal packaging and no harsh chemicals. 

They offer two ply bamboo and recycled toilet paper in their signature brown colour, showcasing the unbleached and unprocessed loo rolls that prompted the ‘naked’ in their name.  

The company emphasises its sustainable practices: sourcing bamboo from FSC-certified forests, avoiding plastics and manufacturing with 100% renewable energy. 

Toilet and sanitation triumphs with Who Gives A Crap

Who Gives A Crap’s mission is linked to a shocking reality: billions of people worldwide still don’t have access to proper sanitation. 

That’s why we donate 50% of our profits to organisations that work to build toilets and improve sanitation in developing countries. To date, we’ve raised over £9 million to address the global sanitation crisis, funding projects across numerous countries.

While Naked Paper focuses primarily on environmental sustainability through manufacturing, their social impact initiatives are less developed. They plant trees and donate goods through partnerships, but their primary mission centers on their carbon footprint. 

Both approaches benefit the planet — but only one company is actively donating to global initiatives. 

Naked Paper and Who Gives A Crap go head to head 

Even the most planet-loving people want TP that does its job. So, how does Naked Paper and Who Gives A Crap stack up? 

Naked Paper sheets are designed to be gentle on sensitive areas, despite their 2 ply count. Naked Sprout reviews tout paper softness and strength, while many customers mention minimal packaging as a main purchase factor. 

Of course, not everyone loves their bamboo and recycled loo rolls. Some folks find the rolls a tad petite, and others have a tearable time with sheet separation when things get wet. 

Who Gives A Crap toilet paper also comes in two varieties: premium three ply bamboo and three ply recycled. Both options provide excellent strength and absorbency, with our bamboo option matching the softness of traditional premium brands.

For the truly eco-conscious, recycled loo rolls represent the most eco-friendly option. 

Both brands’ toilet paper dissolves well in septic systems, but our colourful, distinctive wrapping provides a stylish bathroom aesthetic that Naked Paper’s minimalist approach doesn’t offer. 

Who says saving the planet can't be fun? Our colourful, individual wrappings prove that sustainability has a seriously bright side!

Value for every flush: Which company is more cost effective?

Let’s talk pounds and pence — because even eco-friendly choices need to make financial sense.

Naked Paper’s 24-pack of bamboo toilet paper costs £23.50. Each roll contains 300 sheets, costing roughly 33p per 100 sheets. Interestingly, the recycled roll packs cost the same as their bamboo counterparts.

Who Gives A Crap bamboo toilet paper costs £48 for 48 rolls. With 370 sheets per roll, we’re competitively priced at 0.27p per 100 sheets. Our recycled option offers more value at £44 for 48 rolls or 0.23p per 100 sheets.

Both companies offer subscription services that allow you to control the delivery schedule. Naked Paper offers quantities of 24, 48 or 96 rolls, while Who Gives A Crap provides 24 and 48 roll counts. 

Remember, with Who Gives A Crap, that price includes the donation of 50% of profits to nonprofits — turning every trip to the loo into a tiny act of global good.

Loo credentials — the final scorecard

Let’s wrap up with a side-by-side comparison to help you decide which sustainable option deserves a spot in the loo.

*Note: The pricing comparisons are accurate at the time of writing in March 2025.  **The 48-count pack offered by each brand is used for this GBP cost calculation.

Conclusion – Let your bum decide the champion 

Both Naked Paper and Who Gives A Crap offer quality alternatives to traditional toilet paper, making either choice better for the planet. 

It all comes down to — which purchase makes you feel good physically and mentally? 

Bottom line: Naked Paper has the 'naked' thing going for them with minimal packaging and no harsh chemicals. 

But for more sheets, a higher ply count, cheaper recycled paper and a mission that makes a difference, Who Gives A Crap is your bum's best friend. 

Ready to join the loo-volution? Shop our collections now and wipe for a better world.