With news this big, we have to cut to the chase.

We just donated $5.85 million. Holy crap!

That’s right, $5.85 million Aussie dollars. No need to get out your calculators – that’s over $4 million in the US, or £3.2 million. If you’ve been keeping track at home, this donation is five times greater than last year’s and it more than doubles our total donations to date (now over $8.3 million AUD). It’s incredible! And it’s all thanks to you. Without your support, we’d never be able to reach this milestone. So well done, you!

We know the first few months of 2020 were a wild time for the toilet paper business, but we’ve actually been setting ourselves up for a donation of this size since we started the business.

Our co-founder and CEO, Simon, famously had the idea for Who Gives A Crap in the bathroom, but that’s not the beginning of our story.

During his time at university, Simon worked with a variety of NGOs in developing countries. While there were heaps of organisations doing incredible work, there was a consistent problem – a lack of sustainable funding. As a result, their scalability was limited and a lot of time was wasted trying to source funding.

Simon decided to use his understanding of economics (he’s a finance dude) to help organisations get the money they need. He thought it would make the most sense to use the purchase of everyday objects as ways for people to give back. This idea needed a scalable model that made sure impact increased as profits grew.

That’s exactly why we donate 50% of our profits. Who Gives A Crap is built on the idea that we all can make the world a better place (cheesy, we know) by helping people make little choices that give back. We’ve always wanted to be sure that our success as a business was directly tied to our impact on the world. In fact, it’s our business model! And luckily, it’s all working out. More people are wiping with us than ever before, and together we’re doing amazing things.

“To put our impact into perspective, we are now one of WaterAid’s largest corporate donors. Not bad, for a little bunch of toilet paper fanatics! ”

This donation will go to our partners to fund a variety of water, sanitation and hygiene (aka WASH) projects, like building toilets, advancing disability inclusion, and providing soap and handwashing stations in countries like Papua New Guinea, Timor Leste, Kenya and India. You can learn all about the importance of WASH here.

Thank you for wiping with us and we can’t wait to see what other amazing things we accomplish together.