Choosing environmentally friendly toilet paper is a simple switch that helps make a positive impact on the environment. Ready to roll? We’ve rounded up 10 brands with environmentally friendly toilet paper that are better for your bum and the planet.
How is eco-friendliness measured in toilet paper?
Measuring eco-friendliness in toilet paper isn’t always clear-cut. So how do you know which brands really deliver? For starters, we trust the NRDC report on environmentally friendly toilet paper — it’s a solid benchmark for sustainability.
All the brands on this list use a chlorine free whitening process and earn high marks for sustainability. A key factor in the NRDC report is the percentage of toilet paper made from post-consumer recycled paper, and every brand featured here scored an ‘A’ or higher, with rolls made from 100 percent recycled paper.
But sustainability isn’t the whole story. The NRDC doesn’t account for charitable contributions, which is where Who Gives A Crap takes the lead, donating 50 percent of profits to sanitation projects around the world.
1. Who Gives A Crap
Surprise, it’s us! We make environmentally friendly toilet paper that’s soft, strong, and safe for septic systems. It’s good for your bum and even better for the planet.
Our paper is made primarily from recycled fibres — think newspapers, paper bags, and even those old office memos. We’re not above a bit of potty humour.
NRDC grade: A
Post-consumer percentage: ≥51
2. Green Forest
The 100 percent recycled toilet paper from Green Forest is a popular product found in grocery and natural product stores across the United States. Their larger sheet sizes are plus and their scores landed them as the second-best on the NRDC list.
Like Who Gives A Crap and their charitable impact, Green Forest receives special mention for their annual donations to Earthjustice and River Network, organisations that protect human health, wildlife, rivers, and watersheds.
Known for its 100 percent recycled toilet paper, Green Forest is easy to find in grocery and natural product stores across the U.S. Their larger sheet sizes are a bonus, and their commitment to sustainability helped them score the second-highest rank on the NRDC list.
And like Who Gives A Crap, Green Forest goes further, donating to Earthjustice and River Network to protect wildlife, rivers, watersheds and human health.
NRDC grade: A+
Post-consumer percentage: 80
3. Natural Value
Established in 1995, the family-owned Natural Value offers environmentally friendly toilet paper that’s also kind to your budget.
With a high post-consumer recycled content, Natural Value earns top marks in sustainability. Made in the USA, it’s a chlorine-free, unbleached tissue that's a smart choice for eco-conscious consumers.
NRDC grade: A+
Post-consumer percentage: 80
4. 365 By Whole Foods Market
Nearing the top of the list is 365 by Whole Foods Market, earning a high grade thanks to its 80 percent post-consumer recycled product.
This 100 percent recycled toilet paper, FSC (Forest Stewardship Council) certified toilet paper offers an environmentally friendly option at a competitive price.
NRDC grade: A+
Post-consumer percentage: 80
5. Trader Joe’s
Trader Joe’s eco-friendly toilet paper earns FSC and Rainforest Alliance certifications. It’s one of only four toilet paper brands on this list to receive an A+ rating, thanks to its high post-consumer recycled content.
With sustainability in mind, Trader Joe’s toilet paper is also one of the more budget-friendly options available.
NRDC grade: A+
Post-consumer percentage: 80
6. Simple Truth
Simple Truth is the environmentally friendly option from Kroger, ranking just below the top NRDC tier, with a 60/40 recycled material ratio.
Septic-safe and hypoallergenic, this durable bath tissue makes a respectable addition to the eco-friendly aisle.
NRDC grade: A
Post-consumer percentage: 60
7. Everspring
Target’s Everspring toilet paper line skips dyes and fragrances, landing it a respectable place on this list.
FSC-certified, it ranks on the lower side of the top tier but still provides an eco-friendly option for conscious consumers.
NRDC grade: A
Post-consumer percentage: 50
8. Marcal
Marcal has built a reputation for quality, offering the most footage per roll — a claim that goes a long way.
Made of 100 percent recycled fibres, this environmentally friendly toilet paper is soft, absorbent, and backed by strong sustainability scores. Its outstanding rankings are bolstered by an energy-efficient manufacturing process that uses structured sheet technology, reducing greenhouse gases by 41 percent.
NRDC grade: A
Post-consumer percentage: ≥60
9. Seventh Generation
Seventh Generation’s extra soft and strong environmentally friendly toilet paper is FSC certified and made from 100 percent recycled materials. While its post-consumer recycled content score sits on the lower end of the top tier, the brand is a leader in PCR packaging innovation.
Seventh Generation’s commitment to sustainability goes beyond 100 percent recycled bathroom tissue. Through the Seventh Generation Fund, they direct 100 percent of the foundation’s funds to Indigenous-led organisations, demonstrating their dedication to meaningful change.
NRDC grade: A
Post-consumer percentage: ≥51
10. Field & Future by H-E-B
With 429 two-ply sheets per roll, Field & Future by H-E-B provides soft — yet strong — environmentally minded toilet paper. Made of 100 percent recycled fibers, this brand also contains no dyes or fragrances. And their packaging is made with 30 percent post-consumer recycled plastic.
Field & Future slides in with bonus points, too. The company aims to plant 30,000 trees in Texas every year through tree-planting organizations in the state.
With 429 two-ply sheets per roll, Field & Future by H-E-B brings softness, strength, and sustainability to your bathroom routine. Crafted from 100 percent recycled fibres, their environmentally minded toilet paper forgoes dyes and fragrances, and their packaging is made with 30 percent post-consumer recycled plastic.
Even better, Field & Future gives back to the planet by planting 30,000 trees in Texas every year. Yee-haw!
NRDC grade: A
Post-consumer percentage: 60
Conclusion: Who Gives A Crap is the leader in this space!
A big round of applause to all 10 brands on this list for meeting high environmental standards, earning their place in the ‘A’ category. All 10 use 100 percent recycled toilet paper, with the edge given by NRDC to those brands that use a higher percentage of post-consumer recycled products in creation.
But sustainability is only part of the equation. What truly sets Who Gives A Crap apart is its commitment to making a greater impact — donating 50% of profits to clean water and sanitation organisations around the world.
It’s this combination of environmental responsibility and meaningful action that makes Who Gives A Crap the perfect answer to your environmentally friendly toilet paper needs.